dream-day-spa-19  ·  L3 - Massage  ·  Mechanicsburg (East)

Owner: Lilian Elena Arriaza Martinez  ·  Manager: Edgar Rolando Flores Davila  ·  Division: Harrisburg, PA  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60 minute Swedish Deep Tissue Massage with Hot Stones $100.00 $75.00 25.0% 47 $3,525.00
30 minute deep tissue full body massage $65.00 $45.50 25.0% 12 $546.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 minute Swedish Deep Tissue Massage with Hot Stones dream-day-spa-19

Change anchor: 2025-04-09  ·  378d since change
Price: $70.30 → $74.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 4.8% 4.9% +0.7% 0.0% n/a +11.0% -10.4% didnt work
GB/UDV $4.58 $4.88 +6.4% $0.00 n/a +6.3% +0.1%
MVR/UDV $0.71 $0.65 -8.3% $0.00 n/a +93.8% -102.1%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 30 minute deep tissue full body massage dream-day-spa-19

Change anchor: 2025-11-07  ·  166d since change
Price: $41.60 → $45.50

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.3% 1.3% +1.7% 0.0% n/a n/a n/a insufficient data
GB/UDV $0.76 $0.68 -10.5% $0.00 n/a n/a n/a
MVR/UDV $0.12 $0.10 -12.3% $0.00 n/a n/a n/a
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.