dolphin-blue-spa-1 · L3 - Massage · New York (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Swedish Massage | $110.00 | $85.00 | 30.0% | 4 | $340.00 |
| 90-Minute Swedish Massage | $119.99 | $65.00 | 0.0% | 0 | $0.00 |
| One 60 Minute Couples Massage | $220.00 | $154.00 | 30.0% | 4 | $616.00 |
| One 90-Minute Swedish Massage | $164.99 | $115.00 | 30.0% | 2 | $230.00 |
| One 60 Minute Deep Tissue Sport Massage | $110.00 | $85.00 | 30.0% | 2 | $170.00 |
| One 90 Minute Deep Tissue Sport Massage | $164.99 | $115.00 | 30.0% | 3 | $345.00 |
| 60-Minute Swedish Massage & Signature Facial | $200.00 | $99.00 | 0.0% | 0 | $0.00 |
| 60-Minute Swedish Massage | $87.99 | $56.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-07-01 Margin change on One 90-Minute Swedish Massage — 40.0% → 30.0% analysed below
- 2025-05-01 Margin change on One 60-Minute Swedish Massage — 40.0% → 30.0% analysed below
3-Comparison — One 90-Minute Swedish Massage dolphin-blue-spa-1
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.7% | n/a | 0.0% | n/a | +13.6% | n/a | insufficient data |
| GB/UDV | $0.00 | $0.84 | n/a | $0.00 | n/a | +10.8% | n/a | |
| MVR/UDV | $0.00 | $0.17 | n/a | $0.00 | n/a | +11.7% | n/a |
3-Comparison — One 60-Minute Swedish Massage dolphin-blue-spa-1
Margin: 40.0% → 30.0% (-10.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 1.0% | n/a | 0.0% | n/a | +15.4% | n/a | insufficient data |
| GB/UDV | $0.00 | $0.87 | n/a | $0.00 | n/a | +20.6% | n/a | |
| MVR/UDV | $0.00 | $0.22 | n/a | $0.00 | n/a | +27.3% | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.