divine-body-aesthetic · L3 - Massage · Annapolis (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90 Minutes: Choice of Massage | $125.00 | $87.50 | 0.0% | 0 | $0.00 |
| 60 Minutes: Choice of Massage | $95.00 | $66.50 | 0.0% | 0 | $0.00 |
| 120 Minutes: Choice of Massage | $165.00 | $115.50 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-10 Price change on 90 Minutes: Choice of Massage — $62.50 → $75.00 analysed below
- 2025-12-05 Price change on 60 Minutes: Choice of Massage — $47.50 → $57.95 analysed below
3-Comparison — 90 Minutes: Choice of Massage divine-body-aesthetic
Price: $62.50 → $75.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.9% | 3.0% | +3.6% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $1.94 | $2.40 | +23.2% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.45 | $0.51 | +13.6% | $0.00 | n/a | n/a | n/a |
3-Comparison — 60 Minutes: Choice of Massage divine-body-aesthetic
Price: $47.50 → $57.95
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.3% | 2.3% | +2.1% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $1.20 | $1.57 | +30.7% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $0.40 | $0.51 | +28.5% | $0.00 | n/a | n/a | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.