diamond-back-massage-therapy-4  ·  L3 - Massage  ·  Belleville (Northeast)

Owner: Griffin Gourguechon  ·  Manager: Ciera Maguire  ·  Division: North Jersey  ·  Stage:  ·  PDS: Massage - Deep Tissue

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One 60-Minute Hot Stone Massage $125.00 $65.00 0.0% 0 $0.00
Two 60-Minute Deep-Tissue Massages $300.00 $114.00 40.4% 6 $684.00
Two 60-Minute Hot Stone Massage $250.00 $129.00 45.0% 1 $129.00
Two 60-Minute Swedish Massages $219.98 $120.00 40.0% 1 $120.00
One 60-Minute Swedish Massage $110.01 $62.00 40.3% 3 $186.00
One 60-Minute Signature with Triggerpoint Therapy Massage $175.01 $85.00 40.0% 2 $170.00
Two 60-Minute Signature with Triggerpoint Therapy Massages $350.02 $165.00 40.0% 1 $165.00
One 60-Minute Deep-Tissue Massage $150.00 $69.00 40.6% 10 $690.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — One 60-Minute Signature with Triggerpoint Therapy Massage diamond-back-massage-therapy-4

Change anchor: 2026-02-01  ·  80d since change
Margin: 45.0% → 40.0% (-5.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.9% 1.4% +49.5% 1.0% +38.0% +1.9% +47.6% didnt work
GB/UDV $0.80 $1.15 +43.2% $0.88 +30.4% +7.0% +36.3%
MVR/UDV $0.30 $0.31 +3.6% $0.32 -5.0% +152.3% -148.7%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — Two 60-Minute Signature with Triggerpoint Therapy Massages diamond-back-massage-therapy-4

Change anchor: 2026-02-01  ·  80d since change
Margin: 45.0% → 40.0% (-5.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 0.2% n/a 0.5% -69.3% +3.2% n/a insufficient data
GB/UDV $0.00 $0.25 n/a $0.88 -71.9% +10.7% n/a
MVR/UDV $0.00 $0.10 n/a $0.15 -36.7% +66.4% n/a

3-Comparison — Two 60-Minute Swedish Massages diamond-back-massage-therapy-4

Change anchor: 2026-03-01  ·  52d since change
Margin: 45.0% → 40.0% (-5.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 0.1% n/a 0.2% -48.3% -5.1% n/a insufficient data
GB/UDV $0.00 $0.11 n/a $0.18 -38.2% -2.6% n/a
MVR/UDV $0.00 $0.04 n/a $0.06 -30.6% -1.7% n/a

3-Comparison — One 60-Minute Deep-Tissue Massage diamond-back-massage-therapy-4

Change anchor: 2026-02-04  ·  77d since change
Price: $75.00 → $69.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.2% 1.3% +9.6% 2.4% -44.6% -1.7% +11.4% didnt work
GB/UDV $0.90 $0.91 +0.9% $1.78 -49.0% +6.8% -5.9%
MVR/UDV $0.31 $0.24 -22.0% $0.56 -56.4% -497.3% +475.3%

3-Comparison — One 60-Minute Swedish Massage diamond-back-massage-therapy-4

Change anchor: 2026-02-06  ·  75d since change
Price: $66.00 → $62.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.4% 0.7% +91.2% 0.1% +421.2% +5.3% +85.9% worked
GB/UDV $0.24 $0.44 +79.6% $0.18 +144.8% +5.3% +74.3%
MVR/UDV $0.10 $0.15 +54.6% $0.06 +141.5% +77.8% -23.3%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — Two 60-Minute Deep-Tissue Massages diamond-back-massage-therapy-4

Change anchor: 2026-02-15  ·  66d since change
Price: $120.00 → $114.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.2% 0.7% +253.2% 1.2% -38.4% -3.5% +256.7% didnt work
GB/UDV $0.25 $0.85 +235.5% $1.66 -49.1% -4.3% +239.8%
MVR/UDV $0.10 $0.12 +17.3% $0.52 -77.5% +86.5% -69.3%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.