dermanova-spa-and-salon-9 · L3 - Massage · Miami (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One Couples Package: Hydra-Peeling Facial for Two + 50-Minute Couples Massage | $600.05 | $239.00 | 30.0% | 8 | $1,912.00 |
| one couples package:Hydrapeeling facial with 80-Minute couples massage f... | $344.99 | $290.00 | 30.0% | 6 | $1,740.00 |
| One 50-Minute Couples Massage | $280.00 | $156.80 | 30.0% | 38 | $5,958.40 |
Activity Timeline (sorted newest first)
- 2025-06-01 Margin change on one couples package:Hydrapeeling facial with 80-Minute couples massage f... — 33.1% → 30.0% analysed below
3-Comparison — one couples package:Hydrapeeling facial with 80-Minute couples massage f... dermanova-spa-and-salon-9
Change anchor: 2025-06-01
· 325d since change
Margin: 33.1% → 30.0% (-3.1pp)
Margin: 33.1% → 30.0% (-3.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.2% | 0.3% | +16.0% | 0.0% | n/a | -18.5% | +34.5% | worked |
| GB/UDV | $0.63 | $0.73 | +16.0% | $0.00 | n/a | -17.0% | +33.0% | |
| MVR/UDV | $0.16 | $0.18 | +9.6% | $0.00 | n/a | -22.5% | +32.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.