dermalera-3  ·  L3 - Massage  ·  Coral Gables (Southeast)

Owner: Jose Carlos Rodriguez Pazos  ·  Manager: Edgar Rolando Flores Davila  ·  Division: Miami  ·  Stage:  ·  PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
5 Massages w/Foot Reflexology - 60 Minutes (Full Body, Deep Tissue, Lymphatic) $874.95 $445.00 0.0% 0 $0.00
Two 60-Minute Massages with Foot Reflexology $350.00 $189.00 0.0% 0 $0.00
1 Massage w/Foot Reflexology - 60 Minutes (Full Body, Deep Tissue, Lymphatic) $174.99 $110.00 0.0% 0 $0.00
3 Massages w/Foot Reflexology - 60 Minutes (Full Body, Deep Tissue, Lymphatic) $525.03 $279.00 26.5% 1 $279.00
Four 60-Minute Massages with Foot Reflexology $700.02 $375.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 1 Massage w/Foot Reflexology - 60 Minutes (Full Body, Deep Tissue, Lymphatic) dermalera-3

Change anchor: 2025-03-01  ·  417d since change
Margin: 40.9% → 30.0% (-10.9pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.3% 2.9% +23.9% 0.0% n/a -11.9% +35.8% inconclusive
GB/UDV $2.54 $3.14 +23.9% $0.00 n/a -13.1% +37.0%
MVR/UDV $0.80 $0.70 -12.1% $0.00 n/a -63.6% +51.6%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 3 Massages w/Foot Reflexology - 60 Minutes (Full Body, Deep Tissue, Lymphatic) dermalera-3

Change anchor: 2025-09-01  ·  233d since change
Margin: 30.8% → 26.5% (-4.3pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.0% 0.2% n/a 0.0% n/a +5.0% n/a insufficient data
GB/UDV $0.00 $0.42 n/a $0.00 n/a -2.7% n/a
MVR/UDV $0.00 $0.07 n/a $0.00 n/a -1576.2% n/a

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.