defined-massage-spa · L3 - Massage · Anaheim (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Min Couples Swedish or Deep Tissue Massage with 4 Add-Ons | $290.00 | $174.00 | 24.2% | 17 | $2,755.00 |
| 60 Min Back Treatment with 4 Add-Ons | $160.00 | $96.00 | 25.0% | 1 | $96.00 |
| 60 Min Swedish or Deep Tissue Massage with 4 Add-Ons | $145.00 | $87.00 | 24.4% | 22 | $1,805.25 |
Activity Timeline (sorted newest first)
- 2026-03-18 Price change on 60 Min Swedish or Deep Tissue Massage with 4 Add-Ons — $72.50 → $76.12 analysed below
- 2026-03-18 Price change on 60 Min Couples Swedish or Deep Tissue Massage with 4 Add-Ons — $145.00 → $152.25 analysed below
- 2026-01-27 Price change on 60 Min Swedish or Deep Tissue Massage with 4 Add-Ons — $68.99 → $72.50
- 2026-01-26 Price change on 60 Min Couples Swedish or Deep Tissue Massage with 4 Add-Ons — $129.99 → $145.00
3-Comparison — 60 Min Swedish or Deep Tissue Massage with 4 Add-Ons defined-massage-spa
Price: $72.50 → $76.12
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.9% | 2.7% | -6.9% | 0.0% | n/a | -0.6% | -6.3% | didnt work |
| GB/UDV | $2.42 | $2.38 | -1.6% | $0.00 | n/a | +3.3% | -4.9% | |
| MVR/UDV | $0.36 | $0.30 | -15.7% | $0.00 | n/a | -602.1% | +586.3% |
3-Comparison — 60 Min Couples Swedish or Deep Tissue Massage with 4 Add-Ons defined-massage-spa
Price: $145.00 → $152.25
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 2.4% | -6.9% | 0.0% | n/a | -1.8% | -5.1% | didnt work |
| GB/UDV | $3.75 | $3.82 | +1.7% | $0.00 | n/a | +1.9% | -0.2% | |
| MVR/UDV | $0.64 | $0.54 | -15.4% | $0.00 | n/a | -190.8% | +175.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.