davis-wellbeing-spa-1 · L3 - Massage · Richmond (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minutes : Swedish - Combination Massage with Aromatherapy | $155.00 | $108.50 | 0.0% | 0 | $0.00 |
| 60 Mins Deep tissue massage with mini hot stone | $160.00 | $112.00 | 0.0% | 0 | $0.00 |
| 60 Minutes: Swedish - Combination Massage with Aromatherapy | $155.00 | $77.50 | 0.0% | 0 | $0.00 |
| 90 Minutes: Bundle Swedish Massage , Mini Hot Stone, Foot Reflexolo... | $299.00 | $149.50 | 0.0% | 0 | $0.00 |
| 90 Mins Ultimate Relaxation Bundle | $299.00 | $194.35 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-20 Price change on 60 Mins Deep tissue massage with mini hot stone — $88.00 → $112.00 analysed below
3-Comparison — 60 Mins Deep tissue massage with mini hot stone davis-wellbeing-spa-1
Change anchor: 2025-10-20
· 184d since change
Price: $88.00 → $112.00
Price: $88.00 → $112.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.1% | 3.2% | -36.4% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $4.46 | $3.61 | -19.0% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $1.44 | $1.13 | -21.9% | $0.00 | n/a | n/a | n/a |
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.