dantara-wellness-spa-2-1 · L3 - Massage · Dallas (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 90-Minute Thai Combination Massage and Aromatherapy with Hot Stones | $330.00 | $181.50 | 0.0% | 0 | $0.00 |
| 30 minutes Couples Swedish massage with Warm Towels | $110.00 | $71.50 | 0.0% | 0 | $0.00 |
| One 90-Minute Couples Swedish Massage with Warm Towels | $340.00 | $214.20 | 0.0% | 0 | $0.00 |
| One 60-Minute Couples Swedish Massage with Warm Towels | $220.00 | $121.00 | 23.0% | 2 | $242.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on One 60-Minute Couples Swedish Massage with Warm Towels — 19.1% → 23.0% analysed below
- 2025-11-23 Price change on One 60-Minute Couples Swedish Massage with Warm Towels — $121.00 → $143.00
- 2025-08-13 Price change on One 60-Minute Couples Swedish Massage with Warm Towels — $160.00 → $121.00
- 2025-06-01 Margin change on One 90-Minute Couples Swedish Massage with Warm Towels — 30.0% → 23.0% analysed below
- 2025-05-01 Margin change on One 60-Minute Couples Swedish Massage with Warm Towels — 30.0% → 23.0%
- 2025-04-12 Price change on One 60-Minute Couples Swedish Massage with Warm Towels — $114.00 → $156.75
3-Comparison — One 90-Minute Couples Swedish Massage with Warm Towels dantara-wellness-spa-2-1
Margin: 30.0% → 23.0% (-7.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.5% | n/a | 0.0% | n/a | -13.6% | n/a | insufficient data |
| GB/UDV | $0.00 | $1.18 | n/a | $0.00 | n/a | -13.2% | n/a | |
| MVR/UDV | $0.00 | $-0.02 | n/a | $0.00 | n/a | -17.8% | n/a |
3-Comparison — One 60-Minute Couples Swedish Massage with Warm Towels dantara-wellness-spa-2-1
Margin: 19.1% → 23.0% (3.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 2.5% | +125.6% | 0.0% | n/a | +9.0% | +116.6% | worked |
| GB/UDV | $1.32 | $3.55 | +167.9% | $0.00 | n/a | +8.7% | +159.2% | |
| MVR/UDV | $0.16 | $0.55 | +239.4% | $0.00 | n/a | +181.2% | +58.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.