danielle-holten · L3 - Massage · Blaine (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Advanced Therapeutic Massage - 90 Minutes | $175.01 | $143.00 | 0.0% | 0 | $0.00 |
| Advanced Therapeutic Massage - 60 Minutes | $130.01 | $111.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-02-10 Price change on Advanced Therapeutic Massage - 60 Minutes — $89.00 → $111.00 analysed below
- 2026-02-01 Margin change on Advanced Therapeutic Massage - 90 Minutes — 31.1% → 28.0% analysed below
- 2026-02-01 Margin change on Advanced Therapeutic Massage - 60 Minutes — 32.0% → 28.0%
- 2026-01-25 Price change on Advanced Therapeutic Massage - 90 Minutes — $115.00 → $143.00
3-Comparison — Advanced Therapeutic Massage - 90 Minutes danielle-holten
Margin: 31.1% → 28.0% (-3.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.5% | 2.8% | -48.7% | 0.0% | n/a | -6.1% | -42.6% | didnt work |
| GB/UDV | $6.63 | $4.03 | -39.1% | $0.00 | n/a | -4.8% | -34.3% | |
| MVR/UDV | $1.39 | $0.78 | -43.6% | $0.00 | n/a | +149.0% | -192.5% |
3-Comparison — Advanced Therapeutic Massage - 60 Minutes danielle-holten
Price: $89.00 → $111.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 3.9% | +241.5% | 0.0% | n/a | +0.0% | +241.5% | worked |
| GB/UDV | $1.02 | $4.35 | +326.0% | $0.00 | n/a | +0.3% | +325.7% | |
| MVR/UDV | $0.12 | $0.88 | +628.0% | $0.00 | n/a | +45.6% | +582.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.