d-ames-spa-pier-south-resort-in-imperial-beach-2-1 · L3 - Massage · Imperial Beach (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 50-minute Swedish or Deep Tissue Massage | $165.00 | $99.00 | 31.2% | 6 | $647.94 |
| Package of Two Groupons, Each Good for 80-minute Swedish or Deep Tissue Massage | $194.99 | $124.50 | 31.3% | 2 | $271.98 |
| Package of Two Groupons, Each Good for 50-minute Swedish or Deep Tissue Massage | $165.01 | $94.50 | 31.2% | 8 | $823.92 |
| 80-minute Swedish or Deep Tissue Massage | $195.01 | $129.00 | 31.4% | 1 | $140.99 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on 50-minute Swedish or Deep Tissue Massage — 25.0% → 31.2% analysed below
- 2026-03-01 Margin change on 80-minute Swedish or Deep Tissue Massage — 25.0% → 31.4% analysed below
- 2026-03-01 Margin change on Package of Two Groupons, Each Good for 50-minute Swedish or Deep Tissue Massage — 25.0% → 31.2% analysed below
- 2026-03-01 Margin change on Package of Two Groupons, Each Good for 80-minute Swedish or Deep Tissue Massage — 25.0% → 31.3% analysed below
3-Comparison — 50-minute Swedish or Deep Tissue Massage d-ames-spa-pier-south-resort-in-imperial-beach-2-1
Margin: 25.0% → 31.2% (6.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.4% | 0.9% | -64.4% | 0.0% | n/a | -4.8% | -59.5% | didnt work |
| GB/UDV | $2.40 | $0.93 | -61.1% | $0.00 | n/a | -9.8% | -51.4% | |
| MVR/UDV | $0.56 | $0.28 | -49.6% | $0.00 | n/a | -186.1% | +136.6% |
3-Comparison — 80-minute Swedish or Deep Tissue Massage d-ames-spa-pier-south-resort-in-imperial-beach-2-1
Margin: 25.0% → 31.4% (6.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.2% | 1.7% | -46.6% | 0.0% | n/a | -8.4% | -38.2% | didnt work |
| GB/UDV | $4.16 | $2.43 | -41.6% | $0.00 | n/a | -8.7% | -32.9% | |
| MVR/UDV | $0.99 | $0.60 | -39.5% | $0.00 | n/a | -297.0% | +257.6% |
3-Comparison — Package of Two Groupons, Each Good for 50-minute Swedish or Deep Tissue Massage d-ames-spa-pier-south-resort-in-imperial-beach-2-1
Margin: 25.0% → 31.2% (6.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 2.2% | +78.2% | 0.0% | n/a | -4.0% | +82.2% | worked |
| GB/UDV | $2.29 | $4.44 | +94.2% | $0.00 | n/a | -8.5% | +102.7% | |
| MVR/UDV | $0.55 | $1.06 | +90.8% | $0.00 | n/a | -172.6% | +263.4% |
3-Comparison — Package of Two Groupons, Each Good for 80-minute Swedish or Deep Tissue Massage d-ames-spa-pier-south-resort-in-imperial-beach-2-1
Margin: 25.0% → 31.3% (6.3pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.9% | +113.8% | 0.0% | n/a | -8.2% | +122.0% | worked |
| GB/UDV | $1.00 | $2.34 | +133.5% | $0.00 | n/a | -8.0% | +141.5% | |
| MVR/UDV | $0.08 | $0.34 | +346.4% | $0.00 | n/a | -296.3% | +642.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.