cv-serenity-med-spa-1  ·  L3 - Massage  ·  Mountainside (Northeast)

Owner: Adam Arkin  ·  Manager: Lindsey Meszaros  ·  Division: North Jersey  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60-Minute Massage for One: Swedish, Hot Stone, or Heated Himalayan Salt Stone $130.01 $75.00 0.0% 0 $0.00
90-Minute Massage for One: Swedish, Hot Stone, or Heated Himalayan Salt Stone $174.99 $89.00 0.0% 0 $0.00
60-Minute Couples Massage: Swedish, Hot Stone, or Heated Himalayan Salt Stone $260.00 $169.00 0.0% 0 $0.00
VIP Combo: 30-Min Foot Flexology Massage + 60-Min Swedish or Hot Stone Massage $170.00 $85.00 0.0% 0 $0.00
90-Minute Couples Massage: Swedish, Hot Stone, or Heated Himalayan Salt Stone $350.03 $209.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-Minute Massage for One: Swedish, Hot Stone, or Heated Himalayan Salt Stone cv-serenity-med-spa-1

Change anchor: 2025-12-01  ·  142d since change
Margin: 35.0% → 30.0% (-5.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.5% 0.7% +36.2% 0.0% n/a -4.2% +40.4% didnt work
GB/UDV $0.47 $1.08 +129.6% $0.00 n/a -1.1% +130.6%
MVR/UDV $0.11 $0.19 +68.7% $0.00 n/a +5461.4% -5392.7%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — VIP Combo: 30-Min Foot Flexology Massage + 60-Min Swedish or Hot Stone Massage cv-serenity-med-spa-1

Change anchor: 2025-12-01  ·  142d since change
Margin: 35.0% → 31.5% (-3.5pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.6% 3.2% +104.3% 0.0% n/a +0.4% +103.9% didnt work
GB/UDV $1.56 $4.77 +205.2% $0.00 n/a +6.3% +198.9%
MVR/UDV $0.35 $0.69 +98.9% $0.00 n/a +2606.9% -2508.0%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.