curved-by-candy-1 · L3 - Massage · Houston (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Lymphatic Drainage Massage with Infrared Heat Therapy | $125.00 | $75.00 | 25.0% | 1 | $75.00 |
| 5 Lymphatic Drainage Massage with Infrared Heat Therapy Sessions | $450.00 | $292.50 | 40.0% | 4 | $1,170.00 |
| 3 Lymphatic Drainage Massage with Infrared Heat Therapy Sessions | $270.00 | $164.70 | 40.0% | 7 | $1,152.90 |
Activity Timeline (sorted newest first)
- 2025-05-01 Margin change on Lymphatic Drainage Massage with Infrared Heat Therapy — 28.0% → 25.0% analysed below
3-Comparison — Lymphatic Drainage Massage with Infrared Heat Therapy curved-by-candy-1
Change anchor: 2025-05-01
· 356d since change
Margin: 28.0% → 25.0% (-3.0pp)
Margin: 28.0% → 25.0% (-3.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.3% | 0.5% | +72.8% | 0.0% | n/a | +33.1% | +39.7% | didnt work |
| GB/UDV | $0.22 | $0.49 | +116.0% | $0.00 | n/a | +38.2% | +77.8% | |
| MVR/UDV | $0.04 | $0.02 | -52.2% | $0.00 | n/a | +46.6% | -98.8% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.