ct-wellness-2-1 · L3 - Massage · Shreveport (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 45- Minutes Sweat It Out Sauna | $70.00 | $49.00 | 0.0% | 0 | $0.00 |
| 20- Minutes Let’s Get Back On Track Massage and 20- Minutes Infrare... | $95.00 | $66.50 | 0.0% | 0 | $0.00 |
| 50- Minutes Fulfillment Massage | $80.00 | $56.00 | 0.0% | 0 | $0.00 |
| 30- Minutes Let’s Get Back On Track Massage and 30- Minutes Infrare... | $95.00 | $66.50 | 0.0% | 0 | $0.00 |
| 30- Minutes Let’s Get Back On Track Massage | $50.00 | $35.00 | 0.0% | 0 | $0.00 |
| 45- Minutes Sweat It Out Sauna | $70.00 | $49.00 | 0.0% | 0 | $0.00 |
| 50- Minutes Fulfillment Massage | $80.00 | $56.00 | 54.1% | 7 | $426.93 |
| 45- Minutes Sweat It Out Infrared Sauna | $70.00 | $49.00 | 0.0% | 0 | $0.00 |
| 30- Minutes Let’s Get Back On Track Massage | $50.00 | $35.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-10 Price change on 50- Minutes Fulfillment Massage — $56.00 → $60.99 analysed below
- 2026-03-01 Margin change on 50- Minutes Fulfillment Massage — 50.0% → 53.3%
3-Comparison — 50- Minutes Fulfillment Massage ct-wellness-2-1
Change anchor: 2026-03-10
· 43d since change
Price: $56.00 → $60.99
Price: $56.00 → $60.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.8% | 1.8% | -52.3% | 1.0% | +90.3% | n/a | n/a | didnt work |
| GB/UDV | $2.31 | $1.66 | -28.0% | $0.54 | +210.9% | n/a | n/a | |
| MVR/UDV | $1.00 | $0.56 | -44.4% | $0.27 | +108.9% | n/a | n/a |
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.