crystal-cove-10 · L3 - Massage · Palo Alto (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Couples Oil Body Massage for Two | $258.00 | $180.60 | 18.1% | 25 | $4,063.50 |
| 90 Minute Oil Body Massage | $185.00 | $129.50 | 16.7% | 12 | $1,398.60 |
| 60 Minute Oil Body Massage | $125.00 | $87.50 | 16.7% | 43 | $3,386.25 |
| 90 Couples Minute Oil Body Massage for Two | $368.00 | $257.60 | 16.7% | 12 | $2,782.08 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on 60 Minute Oil Body Massage — 18.8% → 16.7% analysed below
- 2025-12-01 Margin change on 60 Minute Couples Oil Body Massage for Two — 19.2% → 16.7% analysed below
- 2025-12-01 Margin change on 90 Couples Minute Oil Body Massage for Two — 18.8% → 16.7% analysed below
- 2025-12-01 Margin change on 90 Minute Oil Body Massage — 20.0% → 16.7% analysed below
- 2025-11-23 Price change on 60 Minute Oil Body Massage — $83.12 → $78.75
- 2025-11-23 Price change on 90 Minute Oil Body Massage — $129.50 → $116.55
- 2025-11-22 Price change on 60 Minute Couples Oil Body Massage for Two — $180.60 → $162.54
- 2025-11-20 Price change on 90 Couples Minute Oil Body Massage for Two — $257.60 → $231.84
- 2025-08-05 Price change on 90 Couples Minute Oil Body Massage for Two — $210.00 → $257.60
- 2025-08-02 Price change on 90 Minute Oil Body Massage — $122.50 → $129.50
- 2025-07-30 Price change on 60 Minute Couples Oil Body Massage for Two — $168.00 → $180.60
- 2025-02-04 Price change on 90 Minute Oil Body Massage — $108.50 → $119.00
- 2025-02-01 Price change on 60 Minute Couples Oil Body Massage for Two — $151.80 → $161.00
3-Comparison — 60 Minute Oil Body Massage crystal-cove-10
Margin: 18.8% → 16.7% (-2.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 2.6% | +5.2% | 0.0% | n/a | +7.5% | -2.3% | inconclusive |
| GB/UDV | $2.18 | $2.30 | +5.9% | $0.00 | n/a | +9.9% | -4.0% | |
| MVR/UDV | $0.28 | $0.30 | +7.3% | $0.00 | n/a | +10.0% | -2.7% |
3-Comparison — 60 Minute Couples Oil Body Massage for Two crystal-cove-10
Margin: 19.2% → 16.7% (-2.5pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 2.1% | +18.8% | 0.0% | n/a | +22.5% | -3.8% | didnt work |
| GB/UDV | $2.90 | $3.33 | +15.2% | $0.00 | n/a | +34.6% | -19.4% | |
| MVR/UDV | $0.36 | $0.39 | +9.5% | $0.00 | n/a | +42.0% | -32.5% |
3-Comparison — 90 Couples Minute Oil Body Massage for Two crystal-cove-10
Margin: 18.8% → 16.7% (-2.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 0.8% | +60.0% | 0.0% | n/a | +25.5% | +34.6% | worked |
| GB/UDV | $1.24 | $2.03 | +63.1% | $0.00 | n/a | +18.0% | +45.2% | |
| MVR/UDV | $0.16 | $0.26 | +61.4% | $0.00 | n/a | +17.3% | +44.1% |
3-Comparison — 90 Minute Oil Body Massage crystal-cove-10
Margin: 20.0% → 16.7% (-3.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 0.9% | -40.9% | 0.0% | n/a | -3.4% | -37.5% | didnt work |
| GB/UDV | $2.05 | $1.11 | -46.0% | $0.00 | n/a | +2.5% | -48.5% | |
| MVR/UDV | $0.28 | $0.14 | -48.8% | $0.00 | n/a | +2.6% | -51.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.