cryotherapy-and-spa-5 · L3 - Massage · Mount Pleasant (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Swedish Massage with Scalp Massage and Hot Towel Add-Ons | $120.00 | $81.00 | 30.0% | 4 | $324.00 |
| 60-Minute Swedish Massage with Hot Rocks, Scalp Massage, and Hot Towel Add-Ons | $144.99 | $95.00 | 30.0% | 2 | $190.00 |
| Standard Valentine's Day Package | $325.00 | $221.00 | 0.0% | 0 | $0.00 |
| Deeo Tissue massage with Hot Rocks and Hot Towels | $179.99 | $109.00 | 30.0% | 2 | $218.00 |
| Deluxe Valentine's Day Package | $434.97 | $295.00 | 0.0% | 0 | $0.00 |
| Standard Valentine 60Min Swedish Hot Towel Chocolate Facial Foot & Hand Scrub | $344.98 | $235.00 | 0.0% | 0 | $0.00 |
| One 90-Minute Swedish Massage with Hot Rocks and Hot Towels | $209.99 | $135.00 | 30.0% | 2 | $270.00 |
| Intro Valentines Package 60 Min Swedish Massage w Hot Towels & Chocolate Facial | $269.99 | $183.00 | 0.0% | 0 | $0.00 |
| One 90-Minute Deep Tissue Massage with Hot Towels | $250.00 | $169.00 | 30.0% | 2 | $338.00 |
| One 60-Minute Deep Tissue Massage with Hot Towels | $140.00 | $91.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on Deeo Tissue massage with Hot Rocks and Hot Towels — 34.0% → 30.0% analysed below
- 2025-12-01 Margin change on 60-Minute Swedish Massage with Hot Rocks, Scalp Massage, and Hot Towel Add-Ons — 33.6% → 30.0% analysed below
- 2025-12-01 Margin change on 60-Minute Swedish Massage with Scalp Massage and Hot Towel Add-Ons — 32.9% → 30.0% analysed below
- 2025-11-27 Price change on 60-Minute Swedish Massage with Hot Rocks, Scalp Massage, and Hot Towel Add-Ons — $87.75 → $95.00
3-Comparison — Deeo Tissue massage with Hot Rocks and Hot Towels cryotherapy-and-spa-5
Margin: 34.0% → 30.0% (-4.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.9% | 1.6% | +79.9% | 0.0% | n/a | +8.9% | +71.1% | worked |
| GB/UDV | $0.96 | $2.15 | +124.8% | $0.00 | n/a | +12.2% | +112.6% | |
| MVR/UDV | $0.21 | $0.51 | +147.9% | $0.00 | n/a | +59.0% | +88.9% |
3-Comparison — 60-Minute Swedish Massage with Hot Rocks, Scalp Massage, and Hot Towel Add-Ons cryotherapy-and-spa-5
Margin: 33.6% → 30.0% (-3.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 1.0% | -33.4% | 0.0% | n/a | +10.9% | -44.2% | didnt work |
| GB/UDV | $1.53 | $1.19 | -22.7% | $0.00 | n/a | +12.5% | -35.3% | |
| MVR/UDV | $0.38 | $0.33 | -14.9% | $0.00 | n/a | +42.1% | -57.0% |
3-Comparison — 60-Minute Swedish Massage with Scalp Massage and Hot Towel Add-Ons cryotherapy-and-spa-5
Margin: 32.9% → 30.0% (-2.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.3% | 4.5% | +35.7% | 0.0% | n/a | +8.3% | +27.5% | worked |
| GB/UDV | $2.59 | $4.21 | +62.3% | $0.00 | n/a | +7.9% | +54.4% | |
| MVR/UDV | $0.61 | $1.06 | +72.7% | $0.00 | n/a | -276.5% | +349.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.