cradling-arms-llc · L3 - Massage · Mechanicsville (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| $55 for a 60-Minute perinatal Massage with foot scrub ($99) | $70.00 | $52.50 | 0.0% | 0 | $0.00 |
| 3-pack of 60-minute prenatal/postpartum massages | $300.00 | $147.00 | 0.0% | 0 | $0.00 |
| 3-pack of 90-minute prenatal/postpartum massages | $450.00 | $238.50 | 0.0% | 0 | $0.00 |
| $69 for a 90-Minute perinatal Massage ($130) | $125.00 | $87.50 | 0.0% | 0 | $0.00 |
| $49 for a 60-Minute perinatal Massage ($90) | $90.00 | $63.00 | 0.0% | 0 | $0.00 |
| $75 for a 90-Minute perinatal Massage with foot scrub ($139) | $100.00 | $75.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-09-09 Price change on $49 for a 60-Minute perinatal Massage ($90) — $77.00 → $45.50 analysed below
- 2025-06-11 Price change on $49 for a 60-Minute perinatal Massage ($90) — $66.50 → $77.00
3-Comparison — $49 for a 60-Minute perinatal Massage ($90) cradling-arms-llc
Change anchor: 2025-09-09
· 225d since change
Price: $77.00 → $45.50
Price: $77.00 → $45.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 7.3% | 16.4% | +124.0% | 0.0% | n/a | +11.6% | +112.5% | worked |
| GB/UDV | $5.63 | $7.46 | +32.4% | $0.00 | n/a | +3.3% | +29.1% | |
| MVR/UDV | $1.69 | $2.09 | +23.8% | $0.00 | n/a | -2923.5% | +2947.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.