cradling-arms-llc-8 · L3 - Massage · Mechanicsville (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 3-pack 60-minute massage | $300.00 | $147.00 | 0.0% | 0 | $0.00 |
| 3-pack 90-minute massage | $450.00 | $238.50 | 0.0% | 0 | $0.00 |
| One 60-Minute Therapeutic Massage | $90.00 | $63.00 | 0.0% | 0 | $0.00 |
| One 90-Minute Therapeutic Massage | $125.00 | $87.50 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-12-05 Price change on One 60-Minute Therapeutic Massage — $45.50 → $56.00 analysed below
- 2025-09-08 Price change on One 60-Minute Therapeutic Massage — $77.00 → $45.50
- 2025-06-11 Price change on One 60-Minute Therapeutic Massage — $66.50 → $77.00
3-Comparison — One 60-Minute Therapeutic Massage cradling-arms-llc-8
Change anchor: 2025-12-05
· 138d since change
Price: $45.50 → $56.00
Price: $45.50 → $56.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 8.5% | 8.2% | -3.4% | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $7.99 | $7.45 | -6.8% | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $2.11 | $2.04 | -3.4% | $0.00 | n/a | n/a | n/a |
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.