cozy-wellness-beauty-spa · L3 - Massage · New York (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples 90Mins Therapeutic Body Massage with Aromatherapy Oil and Hot Stones | $169.00 | $169.00 | 31.5% | 6 | $1,109.94 |
| 60-minute Deluxe Body Massage with Aromatherapy Oil | $90.00 | $65.00 | 31.3% | 7 | $496.93 |
| 60-minute Therapeutic Body Massage with CBD Oil and Hot Stone Treatment | $95.00 | $69.35 | 31.6% | 1 | $75.99 |
| 90-minute Therapeutic Body Massage with Aromatherapy Oil and Hot Stone Treatment | $89.00 | $89.00 | 31.2% | 2 | $193.98 |
| Couples 60Mins Therapeutic Body Massage with Aromatherapy Oil and Hot Stones | $119.00 | $119.00 | 31.3% | 10 | $1,299.90 |
Activity Timeline (sorted newest first)
- 2026-03-22 Price change on Couples 60Mins Therapeutic Body Massage with Aromatherapy Oil and Hot Stones — $119.00 → $129.99 analysed below
- 2026-03-01 Margin change on 90-minute Therapeutic Body Massage with Aromatherapy Oil and Hot Stone Treatment — 25.0% → 31.2% analysed below
- 2026-03-01 Margin change on Couples 60Mins Therapeutic Body Massage with Aromatherapy Oil and Hot Stones — 25.0% → 29.6%
3-Comparison — 90-minute Therapeutic Body Massage with Aromatherapy Oil and Hot Stone Treatment cozy-wellness-beauty-spa
Margin: 25.0% → 31.2% (6.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.5% | +30.4% | 0.2% | +176.1% | -29.3% | +59.7% | worked |
| GB/UDV | $0.36 | $0.51 | +42.2% | $0.17 | +200.9% | -28.8% | +71.0% | |
| MVR/UDV | $0.09 | $0.13 | +46.2% | $0.04 | +209.5% | -62.5% | +108.7% |
3-Comparison — Couples 60Mins Therapeutic Body Massage with Aromatherapy Oil and Hot Stones cozy-wellness-beauty-spa
Price: $119.00 → $129.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.3% | 2.7% | +103.0% | 0.7% | +268.0% | +3.9% | +99.1% | worked |
| GB/UDV | $1.59 | $3.53 | +121.7% | $0.88 | +302.0% | +15.2% | +106.5% | |
| MVR/UDV | $0.38 | $0.82 | +118.5% | $0.22 | +275.3% | +18.4% | +100.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.