compass-point-massage-2 · L3 - Massage · Gainesville (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Prenatal Massage - 60 minute | $105.00 | $73.50 | 35.0% | 1 | $73.50 |
| One Full-Body Swedish Massage | $95.00 | $66.50 | 35.0% | 10 | $665.00 |
| One Full-Body Deep Tissue Massage | $95.00 | $66.50 | 35.0% | 22 | $1,463.00 |
Activity Timeline (sorted newest first)
- 2026-01-06 Price change on One Full-Body Swedish Massage — $63.00 → $66.50 analysed below
- 2026-01-06 Price change on One Full-Body Deep Tissue Massage — $63.00 → $66.50 analysed below
- 2025-04-01 Margin change on One Full-Body Swedish Massage — 37.3% → 35.0%
3-Comparison — One Full-Body Swedish Massage compass-point-massage-2
Price: $63.00 → $66.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.4% | 0.9% | -73.1% | 3.9% | -76.8% | -27.2% | -45.8% | didnt work |
| GB/UDV | $2.48 | $0.66 | -73.3% | $2.71 | -75.5% | -25.9% | -47.4% | |
| MVR/UDV | $0.68 | $0.15 | -77.6% | $0.78 | -80.5% | -3912.8% | +3835.2% |
3-Comparison — One Full-Body Deep Tissue Massage compass-point-massage-2
Price: $63.00 → $66.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.9% | 2.7% | -45.6% | 5.7% | -53.6% | -27.2% | -18.4% | didnt work |
| GB/UDV | $3.42 | $1.88 | -45.1% | $3.84 | -51.0% | -25.9% | -19.2% | |
| MVR/UDV | $0.99 | $0.34 | -65.5% | $1.22 | -72.1% | -3912.8% | +3847.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.