compass-massage  ·  L3 - Massage  ·  San Tan Valley (Mountain)

Owner: Joey Altobelli  ·  Manager: Matthew O'Brien  ·  Division: Phoenix  ·  Stage:  ·  PDS: Massage - Deep Tissue

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60-Minute Full Body Custom Massage with Complimentary Add-On of you... $90.00 $69.00 32.0% 21 $1,449.00
Three Pack of 60-Minute Full Body Custom Massages with Complimentar... $270.00 $189.00 0.0% 0 $0.00
$100 Gift Card Towards Any Service $100.00 $75.00 20.0% 3 $225.00
90-Minute Full Body Custom Massage with Complimentary Add-On of you... $130.00 $89.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 90-Minute Full Body Custom Massage with Complimentary Add-On of you... compass-massage

Change anchor: 2025-11-14  ·  159d since change
Price: $99.00 → $89.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.4% 4.5% +234.1% 0.0% n/a +30.7% +203.4% didnt work
GB/UDV $1.32 $4.05 +206.5% $0.00 n/a +29.1% +177.5%
MVR/UDV $0.36 $0.76 +114.0% $0.00 n/a +811.4% -697.3%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60-Minute Full Body Custom Massage with Complimentary Add-On of you... compass-massage

Change anchor: 2025-11-10  ·  163d since change
Price: $79.00 → $69.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.8% 3.2% +307.2% 0.0% n/a +22.0% +285.2% worked
GB/UDV $0.63 $2.23 +255.7% $0.00 n/a +22.1% +233.6%
MVR/UDV $-0.03 $0.48 +1756.6% $0.00 n/a +174.9% +1581.7%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.