MarginWatch

columbus-spa-2 · L3 - Massage · Columbus (Midwest)

Owner: Mariana Rojas Meza · Manager: Carlos Enrique Vasquez Ruano · Division: Columbus · Stage: · PDS: Massage - Full Body

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

Option	List	Sell	Effective Margin	Units QTD	GB QTD
30 Minute Full Body Massage	$150.00	$67.50	0.0%	0	$0.00
90 Minute Full Body Massage	$270.00	$108.00	35.0%	14	$1,512.00
50 minute Couples Massage	$360.00	$147.60	22.0%	12	$1,771.20
60 Minute Full Body Massage	$200.00	$80.00	36.0%	15	$1,200.00

Activity Timeline (sorted newest first)

2026-03-15 Price change on 50 minute Couples Massage — $111.00 → $147.60 analysed below
2026-03-12 Price change on 60 Minute Full Body Massage — $61.20 → $80.00 analysed below
2026-03-12 Price change on 90 Minute Full Body Massage — $92.50 → $108.00 analysed below
2025-10-09 Price change on 90 Minute Full Body Massage — $120.00 → $92.50
2025-10-05 Price change on 50 minute Couples Massage — $138.00 → $111.00
2025-10-05 Price change on 60 Minute Full Body Massage — $85.00 → $61.20
2025-10-05 Price change on 30 Minute Full Body Massage — $30.00 → $46.00 analysed below
2025-08-17 Price change on 60 Minute Full Body Massage — $58.00 → $80.00
2025-08-15 Price change on 90 Minute Full Body Massage — $98.00 → $120.00
2025-07-14 Price change on 50 minute Couples Massage — $90.00 → $98.00
2025-07-12 Price change on 60 Minute Full Body Massage — $55.00 → $58.00
2025-07-05 Price change on 90 Minute Full Body Massage — $85.00 → $98.00

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 50 minute Couples Massage columbus-spa-2

Change anchor: 2026-03-15 · 38d since change
Price: $111.00 → $147.60

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	1.6%	1.2%	-24.4%	0.0%	n/a	-10.4%	-14.1%	inconclusive
GB/UDV	$1.82	$1.83	+0.5%	$0.00	n/a	-10.8%	+11.3%
MVR/UDV	$0.25	$0.22	-11.4%	$0.00	n/a	-30.7%	+19.3%

3-Comparison — 60 Minute Full Body Massage columbus-spa-2

Change anchor: 2026-03-12 · 41d since change
Price: $61.20 → $80.00

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	2.8%	2.5%	-9.6%	0.0%	n/a	-9.5%	-0.1%	worked
GB/UDV	$1.91	$2.26	+18.4%	$0.00	n/a	-3.8%	+22.2%
MVR/UDV	$0.44	$0.46	+3.4%	$0.00	n/a	-541.2%	+544.6%

3-Comparison — 90 Minute Full Body Massage columbus-spa-2

Change anchor: 2026-03-12 · 41d since change
Price: $92.50 → $108.00

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	1.3%	1.6%	+23.6%	0.0%	n/a	-1.3%	+24.9%	worked
GB/UDV	$1.38	$2.01	+45.2%	$0.00	n/a	+0.2%	+45.1%
MVR/UDV	$0.35	$0.35	+2.4%	$0.00	n/a	-140.7%	+143.0%

3-Comparison — 30 Minute Full Body Massage columbus-spa-2

Change anchor: 2025-10-05 · 199d since change
Price: $30.00 → $46.00

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	0.0%	0.1%	n/a	0.0%	n/a	+29.4%	n/a	insufficient data
GB/UDV	$0.00	$0.06	n/a	$0.00	n/a	+28.6%	n/a
MVR/UDV	$0.00	$0.02	n/a	$0.00	n/a	+164.6%	n/a

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.