cn-health-and-beauty-llc-1 · L3 - Massage · Davis (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Couples Massage with 30-Minute Facial for Two | $280.00 | $280.00 | 0.0% | 0 | $0.00 |
| 60-Minute Couples Massage with 30-Minute Facial for Two | $280.00 | $168.00 | 0.0% | 0 | $0.00 |
| 60-Minute Body Massage with 30-Minute Facial | $140.00 | $140.00 | 0.0% | 0 | $0.00 |
| 60-Minute Body Massage with 30-Minute Facial | $179.00 | $119.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-05-01 Margin change on 60-Minute Body Massage with 30-Minute Facial — 23.2% → 21.0% analysed below
3-Comparison — 60-Minute Body Massage with 30-Minute Facial cn-health-and-beauty-llc-1
Change anchor: 2025-05-01
· 356d since change
Margin: 23.2% → 21.0% (-2.2pp)
Margin: 23.2% → 21.0% (-2.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.1% | 3.5% | +13.0% | 0.0% | n/a | -1.1% | +14.1% | worked |
| GB/UDV | $3.64 | $4.12 | +13.0% | $0.00 | n/a | -2.6% | +15.6% | |
| MVR/UDV | $0.57 | $0.57 | -0.2% | $0.00 | n/a | -9.1% | +8.9% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.