city-massage-llc  ·  L3 - Massage  ·  Miami Beach (Southeast)

Owner: Mercedes Banks  ·  Manager: Sarah Neligan  ·  Division: Miami  ·  Stage:  ·  PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
60 minute massage of your choice plus fitness, pool, and spa amenit... $240.01 $149.00 20.1% 69 $10,281.00
60 minute couples massage and fitness, pool, and spa amenities access $469.98 $299.00 20.1% 40 $11,960.00
50 minute signature facial plus fitness, pool, spa amenities access $215.01 $149.00 40.0% 6 $894.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60 minute massage of your choice plus fitness, pool, and spa amenit... city-massage-llc

Change anchor: 2026-02-01  ·  80d since change
Margin: 27.6% → 20.1% (-7.5pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.3% 1.6% +26.3% 0.0% n/a +6.0% +20.3% didnt work
GB/UDV $2.29 $3.20 +39.9% $0.00 n/a +1.8% +38.1%
MVR/UDV $0.45 $0.43 -3.6% $0.00 n/a +139.5% -143.1%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — 60 minute couples massage and fitness, pool, and spa amenities access city-massage-llc

Change anchor: 2026-02-01  ·  80d since change
Margin: 24.9% → 20.1% (-4.8pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 1.6% 2.0% +20.8% 0.0% n/a +29.8% -9.0% didnt work
GB/UDV $4.93 $5.91 +19.8% $0.00 n/a +34.2% -14.4%
MVR/UDV $0.83 $0.86 +3.4% $0.00 n/a +32.6% -29.3%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.