chosen-massage-and-wellness-1 · L3 - Massage · Nashville (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Prenatal Massage $110 Value | $120.00 | $84.00 | 30.0% | 1 | $84.00 |
| One 60-Minute Massage with Membership | $85.00 | $55.25 | 0.0% | 0 | $0.00 |
| 90 Minute Prenatal Massage | $150.00 | $102.00 | 30.0% | 1 | $102.00 |
| One 90-Minute Massage with Membership | $120.00 | $72.00 | 0.0% | 0 | $0.00 |
| 60 Minute Relax Massage $120 Value | $130.00 | $91.00 | 30.0% | 4 | $364.00 |
| 90 Minute Sports Massage | $209.99 | $143.00 | 0.0% | 0 | $0.00 |
| 90 Minute Deep Tissue Massage | $218.99 | $149.00 | 30.0% | 3 | $447.00 |
| 60 Minute Sports Massage $140 Value | $150.00 | $105.00 | 0.0% | 0 | $0.00 |
| 90 Minute Relax Massage | $190.00 | $129.20 | 30.0% | 1 | $129.20 |
| 60 Minute Deep Tissue Massage $140 Value | $150.01 | $98.00 | 30.0% | 5 | $490.00 |
| 60 Minute Lymphatic Drainage $110 Value | $110.00 | $77.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-07 Price change on 60 Minute Deep Tissue Massage $140 Value — $91.00 → $98.00 analysed below
- 2025-09-25 Price change on 60 Minute Prenatal Massage $110 Value — $77.00 → $84.00 analysed below
- 2025-06-30 Price change on 60 Minute Prenatal Massage $110 Value — $72.00 → $77.00
- 2025-06-13 Price change on 60 Minute Sports Massage $140 Value — $70.00 → $77.00 analysed below
- 2025-06-13 Price change on 60 Minute Relax Massage $120 Value — $72.00 → $88.00 analysed below
- 2025-06-11 Price change on 60 Minute Deep Tissue Massage $140 Value — $77.00 → $91.00
3-Comparison — 60 Minute Sports Massage $140 Value chosen-massage-and-wellness-1
Price: $70.00 → $77.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 0.4% | -24.3% | 0.0% | n/a | -11.1% | -13.2% | didnt work |
| GB/UDV | $0.34 | $0.29 | -16.7% | $0.00 | n/a | -9.6% | -7.1% | |
| MVR/UDV | $0.06 | $0.05 | -20.2% | $0.00 | n/a | -136.0% | +115.8% |
3-Comparison — 60 Minute Relax Massage $120 Value chosen-massage-and-wellness-1
Price: $72.00 → $88.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.7% | -24.3% | 0.0% | n/a | -13.9% | -10.4% | didnt work |
| GB/UDV | $0.71 | $0.65 | -7.4% | $0.00 | n/a | -11.5% | +4.0% | |
| MVR/UDV | $0.14 | $0.07 | -47.4% | $0.00 | n/a | -179.2% | +131.9% |
3-Comparison — 60 Minute Prenatal Massage $110 Value chosen-massage-and-wellness-1
Price: $77.00 → $84.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.3% | 0.4% | +12.8% | 0.0% | n/a | +1.4% | +11.4% | didnt work |
| GB/UDV | $0.25 | $0.31 | +23.1% | $0.00 | n/a | -3.1% | +26.2% | |
| MVR/UDV | $0.04 | $0.05 | +20.2% | $0.00 | n/a | +197.3% | -177.1% |
3-Comparison — 60 Minute Deep Tissue Massage $140 Value chosen-massage-and-wellness-1
Price: $91.00 → $98.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 2.5% | +63.0% | 0.0% | n/a | +9.7% | +53.3% | worked |
| GB/UDV | $1.41 | $2.48 | +75.5% | $0.00 | n/a | +11.2% | +64.4% | |
| MVR/UDV | $0.23 | $0.44 | +93.1% | $0.00 | n/a | +16.6% | +76.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.