MarginWatch

cherry-hill-day-spa-12 · L3 - Massage · Cherry Hill (Northeast)

Owner: Caroline Kinsella · Manager: Sacheen Carter · Division: Philadelphia · Stage: · PDS: Massage - Couples

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

Option	List	Sell	Effective Margin	Units QTD	GB QTD
60-Minute Couples Swedish Massage or Hot Stone (Private Couples Room)	$220.00	$108.00	40.0%	4	$432.00
90-Minute Couples Swedish Massage with Hot Stone and Foot Massage ...	$295.00	$175.20	0.0%	0	$0.00

Activity Timeline (sorted newest first)

2026-03-06 Price change on 60-Minute Couples Swedish Massage or Hot Stone (Private Couples Room) — $98.01 → $104.67 analysed below
2026-01-16 Price change on 90-Minute Couples Swedish Massage with Hot Stone and Foot Massage ... — $165.20 → $175.20 analysed below
2026-01-10 Price change on 60-Minute Couples Swedish Massage or Hot Stone (Private Couples Room) — $88.00 → $98.01
2025-05-23 Price change on 90-Minute Couples Swedish Massage with Hot Stone and Foot Massage ... — $157.00 → $165.20

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 60-Minute Couples Swedish Massage or Hot Stone (Private Couples Room) cherry-hill-day-spa-12

Change anchor: 2026-03-06 · 47d since change
Price: $98.01 → $104.67

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	3.3%	2.1%	-36.4%	1.3%	+56.2%	n/a	n/a	inconclusive
GB/UDV	$3.24	$2.22	-31.4%	$1.25	+77.3%	n/a	n/a
MVR/UDV	$0.54	$0.48	-11.3%	$0.32	+50.6%	n/a	n/a

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

3-Comparison — 90-Minute Couples Swedish Massage with Hot Stone and Foot Massage ... cherry-hill-day-spa-12

Change anchor: 2026-01-16 · 96d since change
Price: $165.20 → $175.20

Metric	Before 30d	After 30d	Δ vs Before	YoY	Δ vs YoY	Peer Δ (bf→after)	Δ vs Peer	Verdict
CVR	1.1%	1.2%	+11.1%	1.1%	+9.4%	n/a	n/a	inconclusive
GB/UDV	$1.78	$2.10	+17.8%	$1.72	+22.1%	n/a	n/a
MVR/UDV	$0.42	$0.41	-1.7%	$0.44	-5.8%	n/a	n/a

Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.