celebrity-day-spa · L3 - Massage · Kissimmee (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 1 55 Minute Signature Customized Massage | $160.00 | $112.00 | 45.4% | 17 | $2,090.83 |
| 1 55 Minute Coupoles Signature Customized Massage | $320.00 | $224.00 | 45.4% | 5 | $1,229.95 |
Activity Timeline (sorted newest first)
- 2026-03-24 Price change on 1 55 Minute Signature Customized Massage — $112.00 → $122.99 analysed below
- 2026-03-01 Margin change on 1 55 Minute Coupoles Signature Customized Massage — 40.0% → 45.4% analysed below
- 2026-03-01 Margin change on 1 55 Minute Signature Customized Massage — 40.0% → 44.1%
3-Comparison — 1 55 Minute Coupoles Signature Customized Massage celebrity-day-spa
Margin: 40.0% → 45.4% (5.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.1% | 0.8% | -59.5% | 1.3% | -35.3% | +26.2% | -85.7% | didnt work |
| GB/UDV | $4.69 | $2.08 | -55.6% | $2.94 | -29.0% | +20.1% | -75.7% | |
| MVR/UDV | $1.76 | $0.87 | -50.7% | $0.95 | -8.9% | +0.6% | -51.3% |
3-Comparison — 1 55 Minute Signature Customized Massage celebrity-day-spa
Price: $112.00 → $122.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.6% | 2.6% | +364.5% | 0.3% | +660.0% | -1.0% | +365.6% | worked |
| GB/UDV | $0.62 | $3.97 | +537.6% | $0.38 | +943.2% | +5.4% | +532.2% | |
| MVR/UDV | $0.23 | $1.35 | +487.7% | $0.09 | +1352.2% | +25.8% | +462.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.