castle-spa-and-massage-3 · L3 - Massage · Vancouver (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 1 Hour Couples Massage with Warm Coconut Oil, Hot Stones, Foot Scrub & Hydrating | $248.00 | $155.00 | 40.7% | 1 | $169.99 |
| 1 Hour Massage with Warm Coconut Oil, Hot Stones, Foot Scrub & Hydrating Lotion | $123.99 | $80.00 | 40.9% | 7 | $615.93 |
Activity Timeline (sorted newest first)
- 2026-03-11 Price change on 1 Hour Massage with Warm Coconut Oil, Hot Stones, Foot Scrub & Hydrating Lotion — $80.00 → $87.99 analysed below
3-Comparison — 1 Hour Massage with Warm Coconut Oil, Hot Stones, Foot Scrub & Hydrating Lotion castle-spa-and-massage-3
Change anchor: 2026-03-11
· 42d since change
Price: $80.00 → $87.99
Price: $80.00 → $87.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.5% | 2.9% | +16.4% | 0.6% | +373.1% | -3.8% | +20.2% | worked |
| GB/UDV | $1.97 | $2.52 | +28.0% | $0.48 | +420.4% | -5.4% | +33.4% | |
| MVR/UDV | $0.58 | $0.68 | +18.2% | $0.17 | +302.3% | +70.0% | -51.8% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.