casey-healing-wellness-10 · L3 - Massage · Edgewater (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60-Minute Deep Tissue Massage | $125.00 | $62.50 | 0.0% | 0 | $0.00 |
| Sports Massage with Cryotherapy | $175.00 | $87.50 | 0.0% | 0 | $0.00 |
| 60-Minute Swedish Massage with Aromatherapy | $120.00 | $60.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-11-13 Price change on 60-Minute Deep Tissue Massage — $99.00 → $60.00 analysed below
3-Comparison — 60-Minute Deep Tissue Massage casey-healing-wellness-10
Change anchor: 2025-11-13
· 160d since change
Price: $99.00 → $60.00
Price: $99.00 → $60.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 8.8% | 8.4% | -4.4% | 0.0% | n/a | +16.9% | -21.3% | didnt work |
| GB/UDV | $8.76 | $6.70 | -23.6% | $0.00 | n/a | +19.8% | -43.3% | |
| MVR/UDV | $1.53 | $1.12 | -26.6% | $0.00 | n/a | +1485.1% | -1511.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.