capital-area-massage-therapy-2 · L3 - Massage · Lansing (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Three 60 Minute Massages | $225.00 | $180.00 | 0.0% | 0 | $0.00 |
| One 60 Minute Therapeutic Massage | $80.00 | $64.00 | 35.0% | 7 | $448.00 |
Activity Timeline (sorted newest first)
- 2025-09-06 Price change on One 60 Minute Therapeutic Massage — $60.00 → $64.00 analysed below
3-Comparison — One 60 Minute Therapeutic Massage capital-area-massage-therapy-2
Change anchor: 2025-09-06
· 228d since change
Price: $60.00 → $64.00
Price: $60.00 → $64.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 5.8% | +361.5% | 0.0% | n/a | +23.4% | +338.1% | worked |
| GB/UDV | $0.75 | $4.31 | +474.4% | $0.00 | n/a | +13.3% | +461.1% | |
| MVR/UDV | $-0.05 | $0.93 | +2154.6% | $0.00 | n/a | -170.5% | +2325.1% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.