campaign-0-718187742 · L3 - Massage · High Ridge (Midwest)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Full Body Massage | $90.00 | $63.00 | 39.0% | 11 | $693.00 |
Activity Timeline (sorted newest first)
- 2026-03-24 Price change on One 60-Minute Full Body Massage — $56.00 → $63.00 analysed below
3-Comparison — One 60-Minute Full Body Massage campaign-0-718187742
Change anchor: 2026-03-24
· 29d since change
Price: $56.00 → $63.00
Price: $56.00 → $63.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.4% | 4.5% | +33.5% | 4.2% | +8.1% | n/a | n/a | worked |
| GB/UDV | $1.89 | $2.84 | +50.2% | $2.33 | +21.6% | n/a | n/a | |
| MVR/UDV | $0.43 | $0.65 | +50.2% | $0.30 | +120.8% | n/a | n/a |
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.