campaign-0-718185391 · L3 - Massage · Houston (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 90-Minute Lymphatic Drainage Massage with Add On Treatment | $180.00 | $106.00 | 0.0% | 0 | $0.00 |
| One 50-Minute Lymphatic Drainage Massage with Add On Treatment | $165.00 | $99.00 | 48.0% | 4 | $396.00 |
Activity Timeline (sorted newest first)
- 2026-02-05 Price change on One 50-Minute Lymphatic Drainage Massage with Add On Treatment — $84.00 → $91.00 analysed below
3-Comparison — One 50-Minute Lymphatic Drainage Massage with Add On Treatment campaign-0-718185391
Change anchor: 2026-02-05
· 76d since change
Price: $84.00 → $91.00
Price: $84.00 → $91.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 3.0% | +168.7% | 2.3% | +32.8% | n/a | n/a | inconclusive |
| GB/UDV | $0.94 | $2.75 | +191.1% | $2.39 | +15.1% | n/a | n/a | |
| MVR/UDV | $0.37 | $0.79 | +113.4% | $0.88 | -9.6% | n/a | n/a |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
Peer data stubbed (Phase 1). Peer cohort query is not yet wired, so the "Δ vs Peer" column shows n/a. Verdict is computed from Before and YoY signals only. Phase 2 will add the real cohort.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.