campaign-0-718185243 · L3 - Massage · Snellville (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 45-Minute Couples Massage | $200.00 | $99.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Swedish Couples Massage | $275.02 | $119.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-09-01 Margin change on One 60-Minute Swedish Couples Massage — 37.1% → 30.0% analysed below
- 2025-09-01 Margin change on One 45-Minute Couples Massage — 41.0% → 34.3% analysed below
3-Comparison — One 60-Minute Swedish Couples Massage campaign-0-718185243
Margin: 37.1% → 30.0% (-7.1pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.4% | 3.3% | -2.6% | 0.0% | n/a | +11.7% | -14.3% | didnt work |
| GB/UDV | $4.33 | $3.98 | -8.1% | $0.00 | n/a | +11.7% | -19.8% | |
| MVR/UDV | $1.06 | $0.56 | -47.0% | $0.00 | n/a | +99.0% | -146.0% |
3-Comparison — One 45-Minute Couples Massage campaign-0-718185243
Margin: 41.0% → 34.3% (-6.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 1.4% | +18.1% | 0.0% | n/a | -2.5% | +20.6% | worked |
| GB/UDV | $1.17 | $1.38 | +17.6% | $0.00 | n/a | -2.9% | +20.4% | |
| MVR/UDV | $0.27 | $0.30 | +8.9% | $0.00 | n/a | -315.0% | +323.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.