calm-spa-2-1 · L3 - Massage · Allen (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Couples 60-Minute Signature Massage with Hot Stone Treatment | $299.98 | $170.00 | 0.0% | 0 | $0.00 |
| 60-Minute Signature Massage with Hot Stone Treatment | $170.00 | $90.00 | 0.0% | 0 | $0.00 |
| 60-Minute Custom Combo Massage: 30Mins Back and 30Mins Foot with Ho... | $170.00 | $85.00 | 0.0% | 0 | $0.00 |
| Couples 60-Minute Custom Combo Massage: 30Mins Back and 30Mins Foot... | $299.98 | $170.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-05 Price change on Couples 60-Minute Signature Massage with Hot Stone Treatment — $130.00 → $140.00 analysed below
- 2025-09-28 Price change on 60-Minute Signature Massage with Hot Stone Treatment — $65.00 → $68.33 analysed below
- 2025-09-26 Price change on 60-Minute Custom Combo Massage: 30Mins Back and 30Mins Foot with Ho... — $60.00 → $65.00 analysed below
3-Comparison — 60-Minute Signature Massage with Hot Stone Treatment calm-spa-2-1
Price: $65.00 → $68.33
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.0% | 1.5% | -23.6% | 0.0% | n/a | -10.5% | -13.1% | didnt work |
| GB/UDV | $1.39 | $1.12 | -19.4% | $0.00 | n/a | -9.9% | -9.5% | |
| MVR/UDV | $0.17 | $0.11 | -38.3% | $0.00 | n/a | +61.1% | -99.4% |
3-Comparison — 60-Minute Custom Combo Massage: 30Mins Back and 30Mins Foot with Ho... calm-spa-2-1
Price: $60.00 → $65.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.5% | 0.5% | -7.8% | 0.0% | n/a | -9.3% | +1.5% | didnt work |
| GB/UDV | $0.32 | $0.32 | -0.1% | $0.00 | n/a | -7.5% | +7.4% | |
| MVR/UDV | $0.04 | $0.03 | -21.4% | $0.00 | n/a | +55.5% | -76.9% |
3-Comparison — Couples 60-Minute Signature Massage with Hot Stone Treatment calm-spa-2-1
Price: $130.00 → $140.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.6% | 0.6% | -64.0% | 0.0% | n/a | -10.5% | -53.5% | didnt work |
| GB/UDV | $2.08 | $1.20 | -42.4% | $0.00 | n/a | -8.8% | -33.6% | |
| MVR/UDV | $0.28 | $0.20 | -28.1% | $0.00 | n/a | -23.9% | -4.2% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.