calm-and-gentle-wellness-spa-pllc-1-5 · L3 - Massage · Richmond (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One-60 minute Ultimate Deep Relaxing Therapeutic Massage w/ mini Hot Sto... | $175.00 | $92.75 | 0.0% | 0 | $0.00 |
| One 90 minute-Deep Relaxing Therapeutic Massage w/foot treatment and 15 ... | $300.00 | $168.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Full Body Therapeutic Massage | $145.00 | $82.65 | 29.4% | 11 | $900.88 |
| Three Halotherapy (Salt Therapy) and Three Detox Foot Treatments | $150.00 | $70.50 | 0.0% | 0 | $0.00 |
| 75-minute Therapeutic Signature massage w/15 minutes sauna | $215.00 | $111.80 | 0.0% | 0 | $0.00 |
| Two-60 minute Customize Facials & Therapeutic massages Sessions | $475.00 | $237.50 | 0.0% | 0 | $0.00 |
| One 60-Minute Full Body Massage w/Aromatherapy | $185.00 | $96.20 | 30.0% | 1 | $96.20 |
| One 60 minute Relaxing Facial | $165.00 | $89.10 | 0.0% | 0 | $0.00 |
| One Shea Butter Body Wrap | $115.00 | $69.00 | 0.0% | 0 | $0.00 |
| Hand & Forearm Massage Only | $100.00 | $52.00 | 0.0% | 0 | $0.00 |
| One 60 Minute Calm & Gentle Signature Massage | $225.00 | $121.50 | 0.0% | 0 | $0.00 |
| One 60-Minute Therapeutic Massage, CBD Oil & Himalayan Hot Stones, 15 mi... | $275.00 | $167.75 | 30.0% | 1 | $167.75 |
Activity Timeline (sorted newest first)
- 2026-04-10 Price change on One 60-Minute Full Body Therapeutic Massage — $63.80 → $82.65 analysed below
- 2025-12-28 Price change on One 60-Minute Full Body Therapeutic Massage — $75.40 → $63.80
- 2025-12-13 Price change on One 60-Minute Full Body Massage w/Aromatherapy — $83.25 → $96.20 analysed below
- 2025-09-26 Price change on One 60-Minute Full Body Therapeutic Massage — $84.10 → $69.60
- 2025-03-02 Price change on One 60-Minute Full Body Therapeutic Massage — $75.40 → $68.15
3-Comparison — One 60-Minute Full Body Therapeutic Massage calm-and-gentle-wellness-spa-pllc-1-5
Price: $63.80 → $82.65
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.9% | 4.7% | +153.7% | 5.0% | -4.9% | n/a | n/a | too early |
| GB/UDV | $1.22 | $3.88 | +217.2% | $3.54 | +9.6% | n/a | n/a | |
| MVR/UDV | $0.20 | $0.85 | +314.3% | $0.70 | +21.5% | n/a | n/a |
3-Comparison — One 60-Minute Full Body Massage w/Aromatherapy calm-and-gentle-wellness-spa-pllc-1-5
Price: $83.25 → $96.20
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.0% | 0.3% | n/a | 0.0% | n/a | n/a | n/a | insufficient data |
| GB/UDV | $0.00 | $0.32 | n/a | $0.00 | n/a | n/a | n/a | |
| MVR/UDV | $-0.40 | $0.07 | +117.9% | $0.00 | n/a | n/a | n/a |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.