butterfly-massage · L3 - Massage · Concord (East)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 1 60 Minute Deep Tissue Therapeutic Massage | $120.00 | $75.60 | 0.0% | 0 | $0.00 |
| 1 90 Minute Deep Tissue Therapeutic Massage | $150.00 | $90.00 | 0.0% | 0 | $0.00 |
| 1 120 Minute Deep Therapeutic Massage | $180.00 | $99.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-03 Price change on 1 90 Minute Deep Tissue Therapeutic Massage — $72.00 → $90.00 analysed below
- 2025-08-01 Price change on 1 60 Minute Deep Tissue Therapeutic Massage — $55.00 → $75.60 analysed below
3-Comparison — 1 90 Minute Deep Tissue Therapeutic Massage butterfly-massage
Price: $72.00 → $90.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.4% | 2.1% | +50.8% | 0.0% | n/a | -7.7% | +58.4% | worked |
| GB/UDV | $1.09 | $2.14 | +96.6% | $0.00 | n/a | -4.5% | +101.1% | |
| MVR/UDV | $0.25 | $0.39 | +56.2% | $0.00 | n/a | -174.3% | +230.5% |
3-Comparison — 1 60 Minute Deep Tissue Therapeutic Massage butterfly-massage
Price: $55.00 → $75.60
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.9% | 1.0% | -65.2% | 0.0% | n/a | -9.2% | -56.0% | didnt work |
| GB/UDV | $1.69 | $0.94 | -44.3% | $0.00 | n/a | -10.2% | -34.0% | |
| MVR/UDV | $0.37 | $0.19 | -48.7% | $0.00 | n/a | -155.1% | +106.4% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.