brentwood-medical-group-and-spa-2-1 · L3 - Massage · Los Angeles (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Two 60-Minute Massages; Choice of Swedish or Deep Tissue | $240.01 | $155.00 | 40.7% | 1 | $169.99 |
| One 60-Minute Massage; Choice of Swedish or Deep Tissue | $120.01 | $79.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on Two 60-Minute Massages; Choice of Swedish or Deep Tissue — 35.0% → 40.7% analysed below
3-Comparison — Two 60-Minute Massages; Choice of Swedish or Deep Tissue brentwood-medical-group-and-spa-2-1
Change anchor: 2026-03-01
· 52d since change
Margin: 35.0% → 40.7% (5.7pp)
Margin: 35.0% → 40.7% (5.7pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.3% | 0.7% | -70.5% | 0.0% | n/a | +3.3% | -73.7% | didnt work |
| GB/UDV | $3.52 | $1.14 | -67.6% | $0.00 | n/a | -2.6% | -65.0% | |
| MVR/UDV | $1.16 | $0.36 | -68.9% | $0.00 | n/a | -182.9% | +114.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.