breeze-spa-2 · L3 - Massage · Bellevue (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 55 Minute Reflexology Massage with Aromatherapy, Salt Scrub & Essential Oil | $90.00 | $69.00 | 0.0% | 0 | $0.00 |
| Two 55 Minute Reflexology Massages with Aromatherapy, Salt Scrub & Essential Oil | $180.00 | $135.00 | 25.6% | 1 | $121.50 |
Activity Timeline (sorted newest first)
- 2025-12-01 Margin change on One 55 Minute Reflexology Massage with Aromatherapy, Salt Scrub & Essential Oil — 29.5% → 25.6% analysed below
- 2025-12-01 Margin change on Two 55 Minute Reflexology Massages with Aromatherapy, Salt Scrub & Essential Oil — 27.6% → 25.6% analysed below
- 2025-11-25 Price change on Two 55 Minute Reflexology Massages with Aromatherapy, Salt Scrub & Essential Oil — $135.00 → $121.50
- 2025-11-12 Price change on One 55 Minute Reflexology Massage with Aromatherapy, Salt Scrub & Essential Oil — $69.00 → $62.10
3-Comparison — One 55 Minute Reflexology Massage with Aromatherapy, Salt Scrub & Essential Oil breeze-spa-2
Margin: 29.5% → 25.6% (-3.9pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 2.5% | +122.4% | 0.0% | n/a | +4.3% | +118.1% | worked |
| GB/UDV | $0.72 | $1.83 | +152.9% | $0.00 | n/a | +7.0% | +145.9% | |
| MVR/UDV | $0.12 | $0.39 | +213.8% | $0.00 | n/a | +161.4% | +52.4% |
3-Comparison — Two 55 Minute Reflexology Massages with Aromatherapy, Salt Scrub & Essential Oil breeze-spa-2
Margin: 27.6% → 25.6% (-2.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 0.7% | -33.3% | 0.0% | n/a | +5.4% | -38.7% | didnt work |
| GB/UDV | $1.38 | $0.89 | -35.1% | $0.00 | n/a | +9.8% | -44.8% | |
| MVR/UDV | $0.18 | $0.13 | -29.9% | $0.00 | n/a | +5443.7% | -5473.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.