boutique-spa-21 · L3 - Massage · Staten Island (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 5-60-Minute Massage of Choice | $425.00 | $229.50 | 32.0% | 8 | $1,836.00 |
| 1-60-Minute Massage of Choice | $85.00 | $60.00 | 33.3% | 24 | $1,440.00 |
| 3-60-Minute Massages of Choice | $255.00 | $150.45 | 40.0% | 7 | $1,053.15 |
Activity Timeline (sorted newest first)
- 2026-03-16 Price change on 3-60-Minute Massages of Choice — $127.50 → $150.45 analysed below
- 2026-03-15 Price change on 5-60-Minute Massage of Choice — $212.50 → $229.50 analysed below
3-Comparison — 3-60-Minute Massages of Choice boutique-spa-21
Price: $127.50 → $150.45
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.9% | 1.8% | -37.5% | 0.0% | n/a | -2.6% | -35.0% | didnt work |
| GB/UDV | $3.71 | $2.91 | -21.4% | $0.00 | n/a | -0.5% | -20.9% | |
| MVR/UDV | $1.07 | $0.70 | -34.4% | $0.00 | n/a | -360.2% | +325.8% |
3-Comparison — 5-60-Minute Massage of Choice boutique-spa-21
Price: $212.50 → $229.50
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 1.3% | -11.0% | 0.0% | n/a | -20.8% | +9.8% | inconclusive |
| GB/UDV | $3.47 | $3.35 | -3.2% | $0.00 | n/a | -24.5% | +21.3% | |
| MVR/UDV | $0.59 | $0.51 | -13.1% | $0.00 | n/a | -38.1% | +24.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.