bodyworks-massage-therapy-and-aesthetics-3 · L3 - Massage · EL PASO (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Trigger Point Massage | $59.00 | $59.00 | 25.0% | 5 | $295.00 |
| 90 Minute Sweedish Massage | $79.00 | $79.00 | 25.0% | 5 | $395.00 |
| 90 Minute Trigger Point Massage | $79.00 | $79.00 | 25.0% | 1 | $79.00 |
| 60 Minute Hot Stone Massage | $75.00 | $75.00 | 0.0% | 0 | $0.00 |
| 90 Minute Hot Stone Massage | $99.00 | $99.00 | 0.0% | 0 | $0.00 |
| 60 Minute Sweedish Massage | $65.00 | $45.50 | 31.7% | 16 | $799.84 |
Activity Timeline (sorted newest first)
- 2026-03-13 Price change on 60 Minute Sweedish Massage — $45.50 → $49.99 analysed below
- 2026-03-01 Margin change on 60 Minute Sweedish Massage — 25.0% → 30.1%
3-Comparison — 60 Minute Sweedish Massage bodyworks-massage-therapy-and-aesthetics-3
Change anchor: 2026-03-13
· 40d since change
Price: $45.50 → $49.99
Price: $45.50 → $49.99
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.9% | 5.0% | +2.2% | 4.9% | +1.2% | +3.0% | -0.8% | worked |
| GB/UDV | $2.49 | $3.20 | +28.3% | $2.25 | +42.3% | +5.9% | +22.5% | |
| MVR/UDV | $0.56 | $1.02 | +80.1% | $0.52 | +95.6% | -93.7% | +173.9% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.