body-therapy-by-geroge · L3 - Massage · McDonough (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One Full Body 60 Minute Swedish or Deep Tissue Massage | $70.00 | $55.00 | 48.4% | 49 | $2,400.20 |
| One Full Body 60 Minute Swedish or Deep Tissue Massage w/ Aromatherapy | $80.00 | $62.00 | 48.1% | 40 | $2,186.00 |
| One Full Body 90 Minute Swedish or Deep Tissue Massage | $120.00 | $69.00 | 47.3% | 33 | $2,596.20 |
Activity Timeline (sorted newest first)
- 2025-05-22 Price change on One Full Body 90 Minute Swedish or Deep Tissue Massage — $69.60 → $80.40 analysed below
- 2025-05-17 Price change on One Full Body 60 Minute Swedish or Deep Tissue Massage — $39.20 → $48.30 analysed below
- 2025-05-17 Price change on One Full Body 60 Minute Swedish or Deep Tissue Massage w/ Aromatherapy — $44.80 → $53.60 analysed below
- 2025-05-04 Price change on One Full Body 60 Minute Swedish or Deep Tissue Massage w/ Aromatherapy — $55.00 → $44.80
- 2025-05-03 Price change on One Full Body 60 Minute Swedish or Deep Tissue Massage — $49.00 → $39.20
- 2025-05-03 Price change on One Full Body 90 Minute Swedish or Deep Tissue Massage — $59.00 → $69.60
3-Comparison — One Full Body 60 Minute Swedish or Deep Tissue Massage body-therapy-by-geroge
Price: $39.20 → $48.30
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.9% | 2.9% | -39.8% | 0.0% | n/a | -20.8% | -19.0% | didnt work |
| GB/UDV | $2.21 | $1.54 | -30.2% | $0.00 | n/a | -17.0% | -13.2% | |
| MVR/UDV | $0.71 | $0.36 | -48.7% | $0.00 | n/a | -46.8% | -1.9% |
3-Comparison — One Full Body 60 Minute Swedish or Deep Tissue Massage w/ Aromatherapy body-therapy-by-geroge
Price: $44.80 → $53.60
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.7% | 1.4% | -49.6% | 0.0% | n/a | -21.0% | -28.5% | didnt work |
| GB/UDV | $1.35 | $0.97 | -28.3% | $0.00 | n/a | -20.6% | -7.7% | |
| MVR/UDV | $0.44 | $0.23 | -47.7% | $0.00 | n/a | -388.9% | +341.2% |
3-Comparison — One Full Body 90 Minute Swedish or Deep Tissue Massage body-therapy-by-geroge
Price: $69.60 → $80.40
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.2% | 0.9% | -28.9% | 0.0% | n/a | -13.3% | -15.6% | inconclusive |
| GB/UDV | $0.94 | $0.70 | -25.3% | $0.00 | n/a | -15.4% | -9.9% | |
| MVR/UDV | $0.22 | $0.19 | -10.5% | $0.00 | n/a | -42.3% | +31.8% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.