body-therapy-by-george-1 · L3 - Massage · McDonough (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One Full Body 90 Minute Swedish or Deep Tissue Massage | $100.00 | $69.00 | 31.3% | 6 | $398.00 |
| One 60-Minute Full-Body Swedish or Deep Tissue Massage | $80.00 | $55.00 | 40.4% | 1 | $59.99 |
| One Full Body 60 Minute Swedish with 20 Minute Steam Sauna Session | $95.00 | $65.00 | 0.0% | 0 | $0.00 |
| One 60-Minute Full-Body Swedish or Deep Tissue Massage with Aromatherapy | $90.00 | $65.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-08-01 Margin change on One Full Body 60 Minute Swedish with 20 Minute Steam Sauna Session — 46.8% → 35.0% analysed below
- 2025-08-01 Margin change on One Full Body 90 Minute Swedish or Deep Tissue Massage — 41.5% → 31.9% analysed below
- 2025-08-01 Margin change on One 60-Minute Full-Body Swedish or Deep Tissue Massage — 43.6% → 35.0% analysed below
- 2025-08-01 Margin change on One 60-Minute Full-Body Swedish or Deep Tissue Massage with Aromatherapy — 49.4% → 35.0% analysed below
- 2025-07-31 Price change on One Full Body 60 Minute Swedish with 20 Minute Steam Sauna Session — $59.50 → $65.00
- 2025-07-31 Price change on One 60-Minute Full-Body Swedish or Deep Tissue Massage with Aromatherapy — $44.00 → $59.00
- 2025-07-25 Price change on One Full Body 90 Minute Swedish or Deep Tissue Massage — $60.30 → $69.00
3-Comparison — One Full Body 60 Minute Swedish with 20 Minute Steam Sauna Session body-therapy-by-george-1
Margin: 46.8% → 35.0% (-11.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.6% | +48.5% | 0.0% | n/a | +3.1% | +45.3% | didnt work |
| GB/UDV | $0.31 | $0.40 | +27.4% | $0.00 | n/a | +2.2% | +25.2% | |
| MVR/UDV | $0.08 | $0.11 | +35.8% | $0.00 | n/a | +67.0% | -31.2% |
3-Comparison — One Full Body 90 Minute Swedish or Deep Tissue Massage body-therapy-by-george-1
Margin: 41.5% → 31.9% (-9.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 1.8% | +18.8% | 0.0% | n/a | -4.1% | +22.9% | didnt work |
| GB/UDV | $1.05 | $1.40 | +33.2% | $0.00 | n/a | -1.5% | +34.7% | |
| MVR/UDV | $0.30 | $0.21 | -29.6% | $0.00 | n/a | +49.1% | -78.7% |
3-Comparison — One 60-Minute Full-Body Swedish or Deep Tissue Massage body-therapy-by-george-1
Margin: 43.6% → 35.0% (-8.6pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.7% | 1.2% | +69.7% | 0.0% | n/a | +2.4% | +67.3% | worked |
| GB/UDV | $0.40 | $0.89 | +122.8% | $0.00 | n/a | +5.5% | +117.3% | |
| MVR/UDV | $0.14 | $0.21 | +47.8% | $0.00 | n/a | +41.3% | +6.4% |
3-Comparison — One 60-Minute Full-Body Swedish or Deep Tissue Massage with Aromatherapy body-therapy-by-george-1
Margin: 49.4% → 35.0% (-14.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 0.5% | -80.2% | 0.0% | n/a | -0.4% | -79.8% | didnt work |
| GB/UDV | $1.50 | $0.36 | -76.1% | $0.00 | n/a | +1.9% | -78.1% | |
| MVR/UDV | $0.32 | $0.07 | -78.1% | $0.00 | n/a | +80.2% | -158.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.