body-retreat-studio-4 · L3 - Massage · Land o Lakes (Southeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Two 60min Therapeutic Massages | $200.00 | $122.00 | 35.0% | 12 | $1,464.00 |
| One 60min Therapeutic Massage | $100.00 | $69.00 | 35.0% | 23 | $1,587.00 |
Activity Timeline (sorted newest first)
- 2025-12-23 Price change on Two 60min Therapeutic Massages — $112.00 → $122.00 analysed below
- 2025-05-16 Price change on One 60min Therapeutic Massage — $59.00 → $69.00 analysed below
- 2025-05-14 Price change on Two 60min Therapeutic Massages — $102.00 → $112.00
3-Comparison — One 60min Therapeutic Massage body-retreat-studio-4
Price: $59.00 → $69.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 5.6% | 2.3% | -58.0% | 0.0% | n/a | -29.2% | -28.8% | didnt work |
| GB/UDV | $3.45 | $1.76 | -49.0% | $0.00 | n/a | -27.7% | -21.3% | |
| MVR/UDV | $0.89 | $0.30 | -66.7% | $0.00 | n/a | -219.6% | +152.9% |
3-Comparison — Two 60min Therapeutic Massages body-retreat-studio-4
Price: $112.00 → $122.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 4.8% | 3.8% | -20.8% | 0.0% | n/a | -2.2% | -18.6% | didnt work |
| GB/UDV | $5.92 | $4.64 | -21.6% | $0.00 | n/a | -6.9% | -14.7% | |
| MVR/UDV | $1.25 | $1.17 | -6.1% | $0.00 | n/a | +261.3% | -267.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.