body-foot-relax-center · L3 - Massage · MANHATTAN (Northeast)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| One 60-Minute Body Massage | $44.00 | $44.00 | 31.2% | 7 | $335.93 |
| One 90-Minute Body Massage | $65.00 | $65.00 | 31.3% | 3 | $212.97 |
| One 30-Minute Body Massage with 30-Minute Reflexology | $44.00 | $44.00 | 0.0% | 0 | $0.00 |
| 60 minutes couple massage | $98.00 | $88.20 | 31.8% | 5 | $484.95 |
Activity Timeline (sorted newest first)
- 2026-03-01 Margin change on One 60-Minute Body Massage — 25.0% → 31.2% analysed below
- 2026-03-01 Margin change on 60 minutes couple massage — 25.0% → 31.8% analysed below
3-Comparison — One 60-Minute Body Massage body-foot-relax-center
Margin: 25.0% → 31.2% (6.2pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 0.4% | -47.4% | 0.8% | -45.3% | +1.2% | -48.5% | didnt work |
| GB/UDV | $0.36 | $0.21 | -42.6% | $0.35 | -40.4% | -5.1% | -37.5% | |
| MVR/UDV | $0.09 | $0.07 | -28.3% | $0.06 | +12.8% | -17.8% | -10.5% |
3-Comparison — 60 minutes couple massage body-foot-relax-center
Margin: 25.0% → 31.8% (6.8pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.1% | 0.4% | -60.5% | 1.0% | -56.3% | -12.2% | -48.3% | didnt work |
| GB/UDV | $0.97 | $0.42 | -56.6% | $0.88 | -51.9% | -13.6% | -43.0% | |
| MVR/UDV | $0.24 | $0.10 | -60.4% | $0.17 | -42.5% | -41.6% | -18.7% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.