bluebonnet-massage-spa-dallas-3 · L3 - Massage · Dallas (South Central)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Spa Package Single 45-Minute Facial & 30-Minute Massage | $185.00 | $109.15 | 42.0% | 6 | $654.90 |
| Choice of 120 Minute Couples Massage | $360.02 | $250.00 | 42.0% | 7 | $1,750.00 |
| Choice of 60 Minute Couples Massage | $150.00 | $105.00 | 42.0% | 135 | $14,175.00 |
| Choice of 90 Minute Couples Massage | $220.00 | $154.00 | 42.0% | 48 | $7,392.00 |
Activity Timeline (sorted newest first)
- 2026-03-10 Price change on Choice of 60 Minute Couples Massage — $117.00 → $108.43 analysed below
- 2026-03-10 Price change on Choice of 90 Minute Couples Massage — $187.00 → $154.00 analysed below
- 2026-01-15 Price change on Choice of 120 Minute Couples Massage — $229.00 → $250.00 analysed below
- 2026-01-14 Price change on Choice of 90 Minute Couples Massage — $173.00 → $187.00
3-Comparison — Choice of 60 Minute Couples Massage bluebonnet-massage-spa-dallas-3
Price: $117.00 → $108.43
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 3.0% | 3.7% | +25.7% | 0.0% | n/a | -5.0% | +30.6% | worked |
| GB/UDV | $3.49 | $3.94 | +13.0% | $0.00 | n/a | -3.7% | +16.6% | |
| MVR/UDV | $0.77 | $1.05 | +36.8% | $0.00 | n/a | -57.8% | +94.6% |
3-Comparison — Choice of 90 Minute Couples Massage bluebonnet-massage-spa-dallas-3
Price: $187.00 → $154.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.7% | 2.0% | +21.0% | 0.0% | n/a | +6.1% | +15.0% | didnt work |
| GB/UDV | $3.09 | $3.08 | -0.3% | $0.00 | n/a | +4.3% | -4.6% | |
| MVR/UDV | $0.68 | $0.82 | +20.5% | $0.00 | n/a | +777.6% | -757.1% |
3-Comparison — Choice of 120 Minute Couples Massage bluebonnet-massage-spa-dallas-3
Price: $229.00 → $250.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.3% | 0.4% | +28.7% | 0.0% | n/a | -24.9% | +53.6% | worked |
| GB/UDV | $0.73 | $1.01 | +38.0% | $0.00 | n/a | -21.2% | +59.2% | |
| MVR/UDV | $0.19 | $0.24 | +27.6% | $0.00 | n/a | -9.9% | +37.5% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.