blue-zone-bodywork-1 · L3 - Massage · Vallejo (Pacific North)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60 Minute Thai Aroma Massage | $139.00 | $85.00 | 0.0% | 0 | $0.00 |
| 90 Minute Thai Aroma Massage | $199.00 | $119.00 | 0.0% | 0 | $0.00 |
| 60 Minutes: Choice of Massage | $139.00 | $98.69 | 24.0% | 1 | $98.69 |
| 90 Minutes: Choice of Massage | $199.00 | $135.32 | 0.0% | 0 | $0.00 |
| 60 Minutes: Choice of Massage with 30 Minutes Foot Massage | $155.00 | $85.00 | 0.0% | 0 | $0.00 |
Activity Timeline (sorted newest first)
- 2025-10-07 Price change on 60 Minutes: Choice of Massage — $59.00 → $85.00 analysed below
- 2025-10-05 Price change on 90 Minutes: Choice of Massage — $85.00 → $119.00 analysed below
- 2025-10-01 Margin change on 60 Minutes: Choice of Massage — 26.0% → 23.5%
- 2025-09-01 Margin change on 90 Minutes: Choice of Massage — 30.6% → 22.6%
3-Comparison — 60 Minutes: Choice of Massage blue-zone-bodywork-1
Price: $59.00 → $85.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 0.5% | -28.9% | 0.0% | n/a | +27.7% | -56.5% | didnt work |
| GB/UDV | $0.44 | $0.45 | +2.5% | $0.00 | n/a | +31.3% | -28.8% | |
| MVR/UDV | $0.05 | $0.05 | +9.0% | $0.00 | n/a | +950.0% | -941.0% |
3-Comparison — 90 Minutes: Choice of Massage blue-zone-bodywork-1
Price: $85.00 → $119.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.0% | 0.7% | -33.0% | 0.0% | n/a | +7.5% | -40.5% | didnt work |
| GB/UDV | $0.88 | $0.83 | -6.2% | $0.00 | n/a | +8.1% | -14.3% | |
| MVR/UDV | $0.09 | $0.06 | -25.3% | $0.00 | n/a | +1420.7% | -1446.0% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.