blue-ocean-health-spa · L3 - Massage · Anaheim (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| 60Mins Custom Combo Massage | $98.99 | $55.00 | 0.0% | 0 | $0.00 |
| 60-Minutes Relaxing Body Massage w/Pain Relief Cream, Essential Oil &Hot Stone | $99.01 | $49.00 | 25.0% | 15 | $735.00 |
Activity Timeline (sorted newest first)
- 2025-11-17 Price change on 60-Minutes Relaxing Body Massage w/Pain Relief Cream, Essential Oil &Hot Stone — $59.00 → $49.00 analysed below
3-Comparison — 60-Minutes Relaxing Body Massage w/Pain Relief Cream, Essential Oil &Hot Stone blue-ocean-health-spa
Change anchor: 2025-11-17
· 156d since change
Price: $59.00 → $49.00
Price: $59.00 → $49.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 2.6% | 10.9% | +311.1% | 0.0% | n/a | +14.3% | +296.9% | didnt work |
| GB/UDV | $1.56 | $6.47 | +313.9% | $0.00 | n/a | +20.6% | +293.3% | |
| MVR/UDV | $0.20 | $0.48 | +144.7% | $0.00 | n/a | +232.3% | -87.6% |
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.