blue-heron-bodywork  ·  L3 - Massage  ·  San Diego (Pacific South)

Owner: Diana Sofia Matta Gamboa  ·  Manager: Kimberly Angelica Barillas Chacon  ·  Division: San Diego  ·  Stage:  ·  PDS: Massage - Custom

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
3 Massages of Your Choice (70 Minutes) $435.00 $348.00 0.0% 0 $0.00
1 Massage of Your Choice (70 Minute) $145.00 $116.00 0.0% 0 $0.00
2 Massages of Your Choice (70 Minutes) $290.00 $232.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — 1 Massage of Your Choice (70 Minute) blue-heron-bodywork

Change anchor: 2025-12-01  ·  142d since change
Margin: 30.0% → 25.0% (-5.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 2.8% 0.6% -77.1% 0.0% n/a -0.3% -76.8% didnt work
GB/UDV $2.64 $0.69 -73.9% $0.00 n/a +9.6% -83.5%
MVR/UDV $0.79 $0.10 -87.0% $0.00 n/a -69.9% -17.1%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.