blue-heron-bodywork-2  ·  L3 - Massage  ·  San Diego (Pacific South)

Owner: Diana Sofia Matta Gamboa  ·  Manager: Kimberly Angelica Barillas Chacon  ·  Division: San Diego  ·  Stage:  ·  PDS: Massage - Prenatal

Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)

OptionListSell Effective MarginUnits QTDGB QTD
One Prenatal Massage 70 minutes $165.00 $115.50 25.0% 2 $231.00
Three Prenatal Massagse 70 minutes $435.00 $348.00 0.0% 0 $0.00
Two Prenatal Massages 70 minutes $290.00 $232.00 0.0% 0 $0.00

Activity Timeline (sorted newest first)

Signing signals (blue) are recent SF task completions or opportunity field changes — they may precede the margin/price shift appearing in billing data, because only vouchers sold AFTER the signing date bill at the new rate.

3-Comparison — Two Prenatal Massages 70 minutes blue-heron-bodywork-2

Change anchor: 2026-01-01  ·  111d since change
Margin: 30.0% → 25.0% (-5.0pp)

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 0.8% 1.0% +15.4% 0.0% n/a -37.1% +52.5% inconclusive
GB/UDV $1.52 $2.16 +42.3% $0.00 n/a -39.1% +81.5%
MVR/UDV $0.31 $0.27 -12.6% $0.00 n/a -74.4% +61.7%
Promo-spend flag. GB/UDV improved but MVR/UDV did not — gains were likely absorbed by ILS / push campaigns. Investigate promo attribution before concluding the change worked.

3-Comparison — One Prenatal Massage 70 minutes blue-heron-bodywork-2

Change anchor: 2026-01-09  ·  103d since change
Price: $108.00 → $116.00

Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.

Metric Before 30dAfter 30dΔ vs Before YoYΔ vs YoY Peer Δ (bf→after)Δ vs Peer Verdict
CVR 5.9% 3.0% -49.3% 0.0% n/a -31.1% -18.1% didnt work
GB/UDV $6.02 $3.46 -42.5% $0.00 n/a -22.8% -19.7%
MVR/UDV $1.13 $0.61 -45.7% $0.00 n/a +73.6% -119.2%

SF Context

Churn-threat classification from sales cases and tasks: sf data insufficient

No churn-threat keywords detected in recent cases or tasks.

0 recent case(s) and 0 recent task(s) in 730-day lookback.