blue-heron-bodywork-1 · L3 - Massage · San Diego (Pacific South)
Current Option Inventory (Units and GB are quarter-to-date rollups from 2026-04-01)
| Option | List | Sell | Effective Margin | Units QTD | GB QTD |
|---|---|---|---|---|---|
| Three Lymphatic Drainage Massages 70 minutes | $435.00 | $348.00 | 25.0% | 1 | $348.00 |
| Two Lymphatic Drainage Massages 70 minutes | $290.00 | $232.00 | 25.0% | 3 | $696.00 |
| One Lymphatic Drainage Massage 70 minutes | $145.00 | $116.00 | 25.0% | 5 | $580.00 |
Activity Timeline (sorted newest first)
- 2026-01-12 Price change on One Lymphatic Drainage Massage 70 minutes — $101.00 → $116.00 analysed below
- 2026-01-01 Margin change on Two Lymphatic Drainage Massages 70 minutes — 30.0% → 25.0% analysed below
- 2026-01-01 Margin change on Three Lymphatic Drainage Massages 70 minutes — 27.4% → 25.0% analysed below
- 2026-01-01 Margin change on One Lymphatic Drainage Massage 70 minutes — 28.3% → 25.0%
3-Comparison — Two Lymphatic Drainage Massages 70 minutes blue-heron-bodywork-1
Margin: 30.0% → 25.0% (-5.0pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.8% | 0.6% | -16.4% | 0.0% | n/a | -37.1% | +20.7% | worked |
| GB/UDV | $1.39 | $1.39 | -0.3% | $0.00 | n/a | -39.1% | +38.9% | |
| MVR/UDV | $0.27 | $0.31 | +15.6% | $0.00 | n/a | -74.4% | +90.0% |
3-Comparison — Three Lymphatic Drainage Massages 70 minutes blue-heron-bodywork-1
Margin: 27.4% → 25.0% (-2.4pp)
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 0.4% | 0.6% | +67.3% | 0.0% | n/a | -20.6% | +87.9% | worked |
| GB/UDV | $1.07 | $2.23 | +108.6% | $0.00 | n/a | -19.1% | +127.7% | |
| MVR/UDV | $0.19 | $0.33 | +72.4% | $0.00 | n/a | -18.8% | +91.3% |
3-Comparison — One Lymphatic Drainage Massage 70 minutes blue-heron-bodywork-1
Price: $101.00 → $116.00
Windows: 30 days before change, 30 days after, same period last year, and peer-cohort change. "Δ vs Peer" is market-relative: deal's before→after change minus peers' before→after change. Positive = deal outperformed market. Negative = peers improved more than the deal did.
| Metric | Before 30d | After 30d | Δ vs Before | YoY | Δ vs YoY | Peer Δ (bf→after) | Δ vs Peer | Verdict |
|---|---|---|---|---|---|---|---|---|
| CVR | 1.5% | 2.3% | +51.8% | 0.0% | n/a | -30.1% | +81.9% | didnt work |
| GB/UDV | $1.56 | $2.70 | +72.4% | $0.00 | n/a | -26.3% | +98.7% | |
| MVR/UDV | $0.29 | $0.36 | +24.9% | $0.00 | n/a | +49.2% | -24.3% |
SF Context
Churn-threat classification from sales cases and tasks: sf data insufficient
No churn-threat keywords detected in recent cases or tasks.